Meet Tom and Donna, two animated characters from the popular sitcom Parks and Recreation. While this show is purely fictional, Tom and Donna exemplify the American consumer. Once a year this dynamic duo dedicates a day purely to “treating themselves”. This day consists of spa treatments, massages, and outlandish spending on clothing. “Treat Yo Self” day is a day to reward themselves for all of their hard work and what better way to reward yourself than with some retail therapy and spending money.
Many Americans also participate in their “Treat Yo Self” day, but for many, this exciting day is more frequent. Some of us treat ourselves every day, week, once a month, maybe five times a year. For many Americans we seek a reward for our hard work. We like rewarding ourselves with stuff, just like Tom and Donna. Humans will continue to make great achievements and seek a reward. However, will our habits of treating ourselves ever change? What does “Treat Yo Self” day look like in other countries? What is the true cost of “Treat Yo Self” day?