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Pandora tailors political ads based on music taste

Pandora tailors political ads based on music taste

What does your music taste say about you? 

 

Pandora’s political playlist:

— “Wake Me Up!” (Avicii) + “Blue Train” (John Coltrane) + ZIP code 94112 (San Francisco) = Democrat

— “Chillin’ It” (Cole Swindell) + “Beautiful Day” (Jamie Grace) + ZIP code 77024 (Houston) = Republican

Genres most indicative of Republican leaning:

— Country

— Gospel

— New Age

Genres most indicative of Democratic leaning:

— Jazz

— Electronic

— Reggae

Genres that both parties enjoy:

— Pop

— Hip-hop

— Rock

 

By: Millie Goebel

 

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