Pandora tailors political ads based on music taste
What does your music taste say about you?
Pandora’s political playlist:
— “Wake Me Up!” (Avicii) + “Blue Train” (John Coltrane) + ZIP code 94112 (San Francisco) = Democrat
— “Chillin’ It” (Cole Swindell) + “Beautiful Day” (Jamie Grace) + ZIP code 77024 (Houston) = Republican
Genres most indicative of Republican leaning:
— Country
— Gospel
— New Age
Genres most indicative of Democratic leaning:
— Jazz
— Electronic
— Reggae
Genres that both parties enjoy:
— Pop
— Hip-hop
— Rock
By: Millie Goebel