Most of us know deep down that we don’t really need the newest car, the fastest technology or the latest clothing, yet we keep consuming because we want those things. We keep consuming because the media tells us that to fit in to our desired social groups we need to belong through consumption, and it feels good to belong. But what is the true cost of our consumption?
Photographer Chris Jordan snapped a few photos that illuminate what the waste produced by our constant consumption actually looks like. He says, “As an American consumer myself, I am in no position to finger wag; but I do know that when we reflect on a difficult question in the absence of an answer, our attention can turn inward, and in that space may exist the possibility of some evolution of thought or action. So my hope is that these photographs can serve as portals to a kind of cultural self-inquiry. It may not be the most comfortable terrain, but I have heard it said that in risking self-awareness, at least we know that we are awake.”
Cell phones #2, Atlanta 2005
Check out more of Jordan’s photos here: